My name is Bobby Louden and I play guitar. I became a part of this band after the first show had been booked, and they needed a lead player. Never actually thought it would take me this far.
Your latest album, “WAR", dropped this past August! Congratulations on that! We know there was a lot both physically and emotionally that went into this project. How does a band on the verge of a collapse come out of that with such a killer album? What personally got each of you through it?
We were really backed into a corner. We lost three members in a couple months and our options were limited. Really the only thing left to do was reinvent ourselves and show that there is more of the story to be told. Personally, and I think it's safe to assume this of everyone that had a part in that project, what got me through it was the thought of a future worth working toward. We can talk about the bad and what is going against us but the truth is none of us would still be with this band if we didn't believe in it.
The music video for “My Wishing Well” off the new album just came out. Can you tell us about the making of this video? Fun things that happened on set?
As bad as it looked in the video, I'm actually fixing that house up to move into, so when we were thinking of places to shoot a video that we could make look like a rundown house I was like 'I've got the perfect place'. We really wanted to capture the emotions of the song. The theme is pretty straightforward, you're lost and alone in life and in the end you find hope. That's us really.
What artists or bands would you say influence you musically and help create the sound Sweet Ascent has today?
Personally, I love roots rock guitar playing. I'm basically the biggest Slash fangirl you'll ever meet, so my goal is to always mix modern styles of music with a more roots rock style of guitar. I feel like we've drifted toward a more mature sound of music also, that was a big part of reinventing ourselves.
All of your tracks have such powerful lyrics that stand out to fans, what would you say are your favorite lyrics from one of your songs?
One lyric that is personal to me is 'I bankrupt my wishing well'. That to me is the definition of being lost. That whole song was a great representation of what we went through before WAR came out.
We know you do a lot of intimate acoustic shows for your fans, what sets these apart from regular shows?
Acoustic shows are a way to connect on a totally different level. You break the band/fan barrier and get a chance to connect more. I've made some great friends from this band and lots of then have started at acoustic shows.
You guys seem to have such a strong connection with your fans, why do you feel it’s important to have these ties?
Ties have kept this band alive. We are a family, and not just the bandmates. I've met some incredible people through this band, and before meeting them I wouldn't have known how important ties are.
You’ve definitely made a stand in the music business by being a band that overcame such major obstacles. What advice would you give to others in a similar situation (maybe not musically) but looking to quit on something they love?
People are going to laugh at you, but that doesn't make you a joke. Work for what you want, and never stop dreaming. That's all I have for cheesy motivation today.
Do you have any secret obsessions or guilty pleasures you can share with your fans?
I love Pokemon to a stupid degree, let's battle(not joking)! Also play Magic The Gathering and all other things nerdy, currently watching Star Wars while typing, and I would sell family heirlooms for Panda Express.
What can we look forward to in 2016 from Sweet Ascent?
We've recently been taking the time to do everything behind the scenes making sure the stage is set for 2016 to be explosive. We're hitting tour spots we haven't hit in too long, printing new merch, and working with new management. 2016 is the year we do what we set out for, so don't sleep on us.
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